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I’m Pamela — a product design leader blending strategy and craft to shape what’s next in AI-powered products.
I’m Pamela — a product design leader blending strategy and craft to shape what’s next in AI-powered products.
I’m Pamela — a product design leader blending strategy and craft to shape what’s next in AI-powered products.
Principal Product Designer leading AI & emerging tech experiences at T-Mobile
Principal Product Designer leading AI & emerging tech experiences at T-Mobile
SCROLL
👋
I’m Pamela — a product design leader blending strategy and craft to shape what’s next in AI-powered products.
Principal Product Designer leading AI & emerging tech experiences at T-Mobile
SCROLL
Design leadership grounded in strategy, craft, and impact
Design leadership grounded in strategy, craft, and impact
I’m a design leader with over a decade of experience building and scaling complex digital products. My work includes the MVP of a leading DIY tax tool, a revenue insights platform for a management consultancy, AI and cybersecurity systems, and a consumer app that reached 240K downloads in under a year and was acquired.
In my approach to design, I value strategic thinking, quality, curiosity, and speed. As a manager, I help teams succeed by setting a clear vision, coaching with intention, and providing continuous feedback. I embrace change, emerging technologies, and evolving business priorities with an entrepreneurial mindset, while staying grounded in collaboration and real-world constraints.
I’m a design leader with over a decade of experience building and scaling complex digital products. My work includes the MVP of a leading DIY tax tool, a revenue insights platform for a management consultancy, AI and cybersecurity systems, and a consumer app that reached 240K downloads in under a year and was acquired.
In my approach to design, I value strategic thinking, quality, curiosity, and speed. As a manager, I help teams succeed by setting a clear vision, coaching with intention, and providing continuous feedback. I embrace change, emerging technologies, and evolving business priorities with an entrepreneurial mindset, while staying grounded in collaboration and real-world constraints.
Design Sprint
Pitching ideas
Spirit airlines seating chart redesign workshop
KC Design Week - The future of AI in UX
Vera - EOY product growth presentation
Spirit airlines seating chart redesign workshop
Design Sprint
Pitching ideas
Spirit airlines seating chart redesign workshop
KC Design Week - The future of AI in UX
Vera - EOY product growth presentation
Spirit airlines seating chart redesign workshop
Design Sprint
Pitching ideas
Spirit airlines seating chart redesign workshop
KC Design Week - The future of AI in UX
Vera - EOY product growth presentation
Spirit airlines seating chart redesign workshop
Design Sprint
Pitching ideas
Spirit airlines seating chart redesign workshop
KC Design Week - The future of AI in UX
Vera - EOY product growth presentation
Spirit airlines seating chart redesign workshop
featured CASE STUDIES
Featured projects as lead individual contributor
Leading design in complex environments
Leading design in complex environments
My experience as a design leader
My experience as a design leader
My leadership approach is shaped by building and scaling design teams in complex, fast-moving environments. I focus on creating clarity, aligning cross-functional partners, and helping teams deliver high-quality work—without losing sight of users, outcomes, or reality.
As teams and products grow, consistency and clarity become critical. I focus on scalable design systems, shared patterns, and lightweight processes that improve quality and speed without slowing teams down. My goal is to help design scale sustainably while remaining flexible and human.
My leadership approach is shaped by building and scaling design teams in complex, fast-moving environments. I focus on creating clarity, aligning cross-functional partners, and helping teams deliver high-quality work—without losing sight of users, outcomes, or reality.
As teams and products grow, consistency and clarity become critical. I focus on scalable design systems, shared patterns, and lightweight processes that improve quality and speed without slowing teams down. My goal is to help design scale sustainably while remaining flexible and human.
About me - My Ethos
straight from lattice & WOrkday
straight from lattice & WOrkday
My coworkers speak
My coworkers speak
Craft Director
(Peer)
360 REVIEW
Pamela is always wanting to push the bar of the way we impact our clients. She's always wanting to grow and see others grow as well. I think she pushes for this within her design craft via her craft team goals, as well as helping them understand why they get pulled into unideal work.
VP of Product
(Manager)
PRAISE
Pamela did a wonderful job last week providing coverage for her fellow team members. She was stretched thin across multiple different topics, but found the time to jump into challenging topics and conversations and did so with finesse. She exhibited the ability to be cross-functional, and as her manager, this is great to see play out.
Engineer
PRAISE
Great job facilitating the [redacted client] design sprint! That was a lot to get through and a lot of voices to hear. The team seems happy and excited about the direction
Craft Director
(Peer)
PRAISE
Amazing job facilitating the [redacted client] Design Sprint. Good energy, great conversations, keeping it light and flowing while also including the remote team smoothly.
Craft Director
(Peer)
360 REVIEW
Pamela is very generous with her time and expertise, perhaps too generous at times. She supports the things that matter like sales, process improvements, jumping in on client work, open to talking about new service types and shaping that.
Product Manager
360 REVIEW
Pamela brings a strong design presence to the work. She has a clear, grounded point of view, with deep UX craft and strong connection to the industry best practices that raises the bar for our experiences. I see her as a thought leader in the space - someone who can both zoom out to the bigger design strategy and zoom in to the details that really matter for customers. I am excited to keep collaborating wither as we shape where these experiences go next!
Product Manager
PRAISE
Pamela - you are seriously one of the best designers I know! I mean that sincerely, not something I say to many others. You are good at listening to the clietn and hearing their needs/desires - then putting that into high fidelity desing. The speed at which you work is remarkable as well. You also have a serial lab friday technologist! I’m looking forward to reading about Meerkat getting acquired one day just as Vera did.
Product Manager
PRAISE
I know your plate has been completely full recently so I wanted to give you a shoutout for how you’ve incredibly well you’ve managed to keep everything going! This has built a huge amount of trust in me for you (not that I didn’t already trust you a ton!)
I think we are on all the same clients now, which is also really nice
Director of
Product (Peer)
PRAISE
I love hearing you talk about design — you are so incredibly smart. Oftentimes (like this exact instant where I am eavesdropping) I don’t even need to have the context to be able to understand the message you are delivering or the story you are telling with the way you approach design thinking. You can take something incredibly complex and explain it to someone in a way they feel like they can relate and really understand. I am so proud to have you leading our design craft at Crema
Engineer
PRAISE
Working so closely with you for the last 6(?) months has taught me so much about design and how each craft supports the other in bigger and better ways. You’re incredibly intentional and thoughtful and it shows in everything you do. I’m excited to see what new strategies we can come up with together.
VP of Sales
PRAISE
You have been an amazingly supportive pitch parner over the last few weeks. You have been helpful on direct deals we’ve been pitching together AND indirect deals where we have just neeeded your support. Let’s go win this work
Product Designer
PRAISE
Though you were on the web project for a short time and are not quite back yet, you had a huge impact on its success. I learned so much from you in a very short time and the [redacted client] website wouldn’t be the same without the time and effort you put in. Thank you again for your work to get us on the right track, bringing so many great ideas and feedback, quickly helping set a tone, steering me towards inspiration, process and a more organized setup, and your advice frm experience for managing what you knew would be challenging project with many moving pieces.
Engineer
PRAISE
Thank you for your patience and quick assistance with all things SBI designs! I’ve watched you juggle multiple projects for years now and still have no idea how you do it - the product looks great and you make rolling with changes look easy.
Experience across
Experience across
AI & conversational experiences
Multimodal product experiences
Reporting, analytics & inspection tools
Two-sided and platform experiences
Consumer mobile applications
AI & conversational experiences
Multimodal product experiences
Reporting, analytics & inspection tools
Two-sided and platform experiences
Consumer mobile applications
Across the following industries
Across the following industries
Telecom
Fintech
Cybersecurity
Management Consulting
Construction
Health tech
Customer care
Telecom
Fintech
Cybersecurity
Management Consulting
Construction
Health tech
Customer care
Telecom
Fintech
Cybersecurity
Management Consulting
Construction
Health tech
Customer care
Intentional experiments
Intentional experiments
My mantra: Lead and inspire by doing. These are small projects I did during my free time outside of client work, I run experiments to try new technologies or tools, or simply explore different ways of thinking, and contribute to my team's process. These experiments often inform new processes and help designers step outside familiar patterns to explore new ways of thinking.
Selected highlights
Selected highlights
Ideated, designed, and led the development of a mobile app that reached 10K downloads in 3 months and 240K downloads in 9 months, leading to acquisition by a competitor.
Ideated, designed, and led the development of a mobile app that reached 10K downloads in 3 months and 240K downloads in 9 months, leading to acquisition by a competitor.
Speaker at KC Design Week 2023 (“Design Futures”).
Speaker at KC Design Week 2023 (“Design Futures”).
Created a Figma tutorial with 80K+ views, reflecting a passion for sharing knowledge and supporting the design community.
Created a Figma tutorial with 80K+ views, reflecting a passion for sharing knowledge and supporting the design community.
Advanced proficiency in Figma; working knowledge of Framer, Protopie and AI assisted prototyping tools
Advanced proficiency in Figma; working knowledge of Framer, Protopie and AI assisted prototyping tools