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Product design leader transforming complex systems into clear, scalable experiences across AI, healthcare, fintech, and enterprise platforms
Product design leader transforming complex systems into clear, scalable experiences across AI, healthcare, fintech, and enterprise platforms
Product design leader transforming complex systems into clear, scalable experiences across AI, healthcare, fintech, and enterprise platforms
Principal Product Designer leading AI & emerging technology experiences at T-Mobile
Principal Product Designer leading AI & emerging technology experiences at T-Mobile
SCROLL
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Product design leader transforming complex systems into clear, scalable experiences across AI, healthcare, fintech, and enterprise platforms
Principal Product Designer leading AI & emerging technology experiences at T-Mobile
SCROLL
Leading AI-powered customer experiences at enterprise scale
Leading AI-powered customer experiences at enterprise scale
Leading AI-powered customer experiences at enterprise scale
100 screens → 12 pages, contributing to a 4% revenue improvement
100 screens → 12 pages, contributing to a 4% revenue improvement
100 screens → 12 pages, contributing to a 4% revenue improvement
Defined and launched a flagship revenue growth platform
Defined and launched a flagship revenue growth platform
Defined and launched a flagship revenue growth platform
Built and scaled a consumer app to 240K+ users before acquisition
Built and scaled a consumer app to 240K+ users before acquisition
Built and scaled a consumer app to 240K+ users before acquisition
Reduced search time through conversational AI workflows
Reduced search time through conversational AI workflows
Reduced search time through conversational AI workflows
Defined MVP in ~6 weeks, enabling development and fundraising
Defined MVP in ~6 weeks, enabling development and fundraising
Defined MVP in ~6 weeks, enabling development and fundraising
Designing for clarity, trust, and outcomes
Designing for clarity, trust, and outcomes
I’m a design leader with 15+ years of experience shaping complex systems across healthcare, fintech, and enterprise platforms. My work spans AI-driven customer care, insurance and billing workflows, and consumer health products.
I focus on turning complexity into clear, actionable experiences that help users understand information, complete tasks, and make confident decisions in high-stakes situations.
I’m a design leader with 15+ years of experience shaping complex systems across healthcare, fintech, and enterprise platforms. My work spans AI-driven customer care, insurance and billing workflows, and consumer health products.
I focus on turning complexity into clear, actionable experiences that help users understand information, complete tasks, and make confident decisions in high-stakes situations.
Design Sprint
Pitching ideas
Spirit airlines seating chart redesign workshop
KC Design Week - The future of AI in UX
Vera - EOY product growth presentation
Spirit airlines seating chart redesign workshop
Design Sprint
Pitching ideas
Spirit airlines seating chart redesign workshop
KC Design Week - The future of AI in UX
Vera - EOY product growth presentation
Spirit airlines seating chart redesign workshop
Design Sprint
Pitching ideas
Spirit airlines seating chart redesign workshop
KC Design Week - The future of AI in UX
Vera - EOY product growth presentation
Spirit airlines seating chart redesign workshop
Design Sprint
Pitching ideas
Spirit airlines seating chart redesign workshop
KC Design Week - The future of AI in UX
Vera - EOY product growth presentation
Spirit airlines seating chart redesign workshop
featured CASE STUDIES
featured case studies
Led design across AI-powered customer care and commerce experiences supporting 500K+ weekly interactions.
Led design across AI-powered customer care and commerce experiences supporting 500K+ weekly interactions.
Defined and validated a healthcare MVP that enabled development and fundraising.
Defined and validated a healthcare MVP that enabled development and fundraising.
Led 0→1 product design, helping scale the platform to 240K+ users before acquisition.
Led 0→1 product design, helping scale the platform to 240K+ users before acquisition.
Building beyond the day job
Building beyond the day job
I learn by building. Outside of my day-to-day work, I create products, prototypes, and AI-powered tools to explore emerging technologies, test new ideas, and sharpen my craft. These projects help me stay close to the future of design while developing practical experience with the tools and workflows shaping our industry.
selected CASE STUDIES
Selected case studies
Leading design in complex environments
Leading design in complex environments
Leading teams, products, and alignment at scale
Leading teams, products, and alignment at scale
My leadership approach is shaped by building and scaling design teams in complex, fast-moving environments. I focus on creating clarity, aligning cross-functional partners, and helping teams deliver high-quality work—without losing sight of users, outcomes, or reality.
As teams and products grow, consistency and clarity become critical. I focus on scalable design systems, shared patterns, and lightweight processes that improve quality and speed without slowing teams down. My goal is to help design scale sustainably while remaining flexible and human.
My leadership approach is shaped by building and scaling design teams in complex, fast-moving environments. I focus on creating clarity, aligning cross-functional partners, and helping teams deliver high-quality work—without losing sight of users, outcomes, or reality.
As teams and products grow, consistency and clarity become critical. I focus on scalable design systems, shared patterns, and lightweight processes that improve quality and speed without slowing teams down. My goal is to help design scale sustainably while remaining flexible and human.
About me - My Ethos
Career impact
Career impact
25+ client engagements led across healthcare, fintech, AI, and enterprise
25+ client engagements led across healthcare, fintech, AI, and enterprise
Led a 0→1 venture from concept to acquisition, scaling to 240K+ users.
Led a 0→1 venture from concept to acquisition, scaling to 240K+ users.
3.2 → 4.7 improvement in client UX sentiment
3.2 → 4.7 improvement in client UX sentiment
Hired and developed multiple designers into senior & staff contributors
Hired and developed multiple designers into senior & staff contributors
Established design team practices, critiques, and delivery rhythms that became embedded in how Crema teams operate.
Partnered in executive, client, and sales conversations to shape product strategy
Partnered in executive, client, and sales conversations to shape product strategy
What colleagues say
What colleagues say
My coworkers speak
My coworkers speak
Senior Product Manager
360 REVIEW
Pamela brings a strong design presence to the work. She has a clear, grounded point of view, with deep UX craft and strong connection to the industry best practices that raises the bar for our experiences. I see her as a thought leader in the space - someone who can both zoom out to the bigger design strategy and zoom in to the details that really matter for customers. I am excited to keep collaborating wither as we shape where these experiences go next!
Director of Product
PRAISE
I love hearing you talk about design — you are so incredibly smart. Oftentimes (like this exact instant where I am eavesdropping) I don’t even need to have the context to be able to understand the message you are delivering or the story you are telling with the way you approach design thinking. You can take something incredibly complex and explain it to someone in a way they feel like they can relate and really understand. I am so proud to have you leading our design craft at Crema.
VP of Product
PRAISE
Pamela did a wonderful job last week providing coverage for her fellow team members. She was stretched thin across multiple different topics, but found the time to jump into challenging topics and conversations and did so with finesse. She exhibited the ability to be cross-functional, and as her manager, this is great to see play out.
Experience across
AI & conversational systems
Data-rich and operational workflows
Two-sided platforms
Consumer applications
AI & conversational systems
Data-rich and operational workflows
Two-sided platforms
Consumer applications
Across the following industries
Telecom
Fintech
Cybersecurity
Management Consulting
Construction
Health tech
Customer care
Telecom
Fintech
Cybersecurity
Management Consulting
Construction
Health tech
Customer care
Telecom
Fintech
Cybersecurity
Management Consulting
Construction
Health tech
Customer care